From here, customers can also choose to “love” a song to influence the store’s future playlist selections, share a song on social media services, or play it on Spotify. When that app is launched in a participating store, customers will be able to view a “Now Playing” section as well as a “Recently Played” section where they can browse through tracks and choose those they want to save. In order to do so, however, they’ll still need to first launch Starbucks’ mobile app, the company explains. Going forward, Spotify members – both free and paid – will be able to save the store’s music to a playlist within the Spotify mobile application itself. Today, the music played in the stores will become even more accessible. The idea, Starbucks said in May, was to allow customers using the Starbucks Mobile App to stream the store’s playlist from their device. The company says this is now underway, with baristas and other employees creating “Store Favorites” playlists. As a part of the deal, baristas were set up with Premium subscriptions to the music service so they could help pick the songs played in their location. It has also sold seasonal CDs, and “Artist Choice” CDs which featured favorites from big names like Bob Dylan, Yo-Yo Ma, the Rolling Stones, and Ray Charles.Īs you may recall, Spotify and Starbucks first announced a formal partnership back in May 2015 which saw Spotify becoming the lead music partner for Starbucks. In addition, Starbucks began a program in 1994 to select original CDs to sell in store, including those from artists like John Lennon, Aretha Franklin, Bonnie Raitt and others.

Music, of course, has long been an important part of the Starbucks brand and culture, with the company in the past giving away free tracks from iTunes along with their lattés. The feature, which ultimately aims to boost both Starbucks Mobile App usage and sign-ups for Spotify’s music service, will go live today at the over 7,500 company-operated stores in the U.S., where it will be available to the coffee chain’s customers, including its 10 million My Starbucks Rewards loyalty members, as well as Spotify’s U.S. Starbucks and streaming service Spotify are expanding their relationship today with the launch of a new digital music experience for Starbucks customers which will allow them to identify songs being played in stores, then download and save those they like to a playlist on Spotify’s app.

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